In this talk, augmented reality pioneer Asad J. Malik will share his journey of developing augmented reality as a new medium of expression from interactive experiences at film festivals, to speculative digital assets for a new internet underground. He will give an overview of his work, from his immigration focused Hololens project Terminal 3 which premiered at Tribeca to critical acclaim in 2018, to his current work as the CEO of the AR/Web3 app Jadu.